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        Cover Stories In This Issue


      
By The Rocket's Red Glare; What Fireworks Displays Can Teach Us About Tradeshows By The Rocket's Red Glare; What Fireworks Displays Can Teach Us About Tradeshows New!
Firework displays are a traditional part of summertime celebrations. There's something about them -- the noise, the color, the pyrotechnic glory -- that resonates with crowds.
by Susan F.
      
The Benefits Of Using A Virtual Terminal Over A Standard Credit Card Terminal - Conferences Part 2 The Benefits Of Using A Virtual Terminal Over A Standard Credit Card Terminal - Conferences Part 2 New!
In today's fast-paced consumer world the standard credit card terminal is becoming outdated and replaced by the online POS System and virtual terminal.
by Dion P.
      
Show Your Customers Just How Much You Value Them - 25 Ways Show Your Customers Just How Much You Value Them - 25 Ways New!
For today's specialty brick and mortar retailer, one that desires to compete with the national big boxes, the most important activity is delivering value to their customers.
by Ed R.
      
10 Mistakes That Reduce Profitability 10 Mistakes That Reduce Profitability New!
The owners who are struggling to keep their businesses afloat tend to engage in some, or all, of the following mistakes that reduce profitability.
by Rachna D.J.


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